
Advocating better health through community based health care Among the most active sponsors of the Lifeline Express
a hospital on wheels- Tata Steel has endeavored to take medical care far beyond
those connected with its operations. This unique train travels at the behest of its
sponsors to those parts of rural India, left untouched by modern medicine.
At Jamshedpur, the Company runs a 850-bed general hospital with a
specialised Burn Centre, Dispensaries and Super Dispensaries to reach out to its employees
as well as a large number of citizens across the steel city. The network of specialised
medical care units it has created also fulfills the need for low cost, high quality
medical care for the economically less privileged. It established the Jamshedpur Blood
Bank to provide safe blood to those in need and has very successfully promoted a culture
of voluntary blood donations. At its outlocations the Company has set up hospitals, which
cater to the healthcare needs of people from the surrounding rural areas.
The doctors and para medical staff of its hospitals as
well as the dedicated staff of its social welfare arms have also taken health care
awareness including eye care, tuberculosis treatment, general health awareness, HIV/AIDS
Awareness and Mother and Child survival programmes to a large number of villages and
communities.
Through the efforts of the Tata Steel Rural Development Society (TSRDS)
and the Tata Steel Family Initiatives Foundation (TSFIF), the Company covers the rural and
peri-urban population through basic health care amenities. Both these social welfare arms
of the Company have been building capacity through training programmes to create community
based health care partners as well as grass-root volunteers.
The Company has successfully changed notions of millions of villagers on water and
sanitation, created a demand for better health facilities, ensured immunisation for tens
of thousands and been instrumental in bringing down infant mortality rates.
Ongoing Programmes
Mother and Infant Survival Programme Population Stabilisation
Operation Muskaan for cleft lips and palates "YARS" - Youth
and Adolescent Reproductive Services
Specifically targeted programmes on HIV and AIDS.
Project "WATSAN" for Water and Sanitation Free Health Checkups for Women at
Surya Clinics
Pioneer in Family Initiatives and HIV/AIDS Awareness Ringing
the first alarm bell for Population Control
The first corporation in the country to launch a family
welfare programme, Tata Steel has been promoting controlled family planning since the
1950s. Through the innovative use of communication media, motivational programmes have
extremely successfully broken the barriers of prejudice and myths to bring about the
participation of communities, in even those which do not readily accept family planning.
Jamshedpur today is a leader in demographic indices in the country. For the past 16
years, Tata Steel Family Initiatives Foundation (TSFIF) - formerly the Family Planning
Department - has been reaching out to the Community in Jamshedpur with Family Planning and
Reproductive Health Services. It covers a heterogenous population of over 10,00,000
including adolescents and youth, industrial workers, bustee dwellers and those from the
indigenous tribes of the area. Now it is in the process of reauthoring its role, so as to
extend both its capability and services into emerging sectors of need.
Health and AIDS Awareness
The health and safety of the employees and the community is critically
interlocked with productivity and is enshrined in Tata Steels Vision. The Company
has thus taken proactive steps in AIDS prevention by spreading awareness not only amongst
its employees, but also the community at large so that the inhabitants of Jamshedpur and
at other locations, remain safe.
Tata Steel has evolved a corporate sector model to prevent the spread
of STD/HIV/AIDS, globally and nationally. This model is being shared through forums like
ILO, Global Business Coalition on HIV/AIDS, Global Compact Initiatives, WHO-SE Asia
Regional Office, NACO (National AIDS Control Organisation) and JAPC (Jharkhand AIDS
Prevention Consortium) and more recently through Global Reporting Initiatives. This
programme extends to the rural and urban populace residing in and around Jamshedpur.
The Global Business Coalition, which is an alliance of over a hundred
major international companies who are expected to lead by example, is dedicated to
combating this disease. Tata Steel is one of its founding members. The prestigious
"Global Business Coalition Award (GBC) for 2003 for Business Excellence" was
conferred on Tata Steel for its response to the epidemic and its outstanding HIV/AIDS
Awareness work in Jamshedpur. The award is conferred on companies who have evolved best
practices on HIV/AIDS prevention, especially to reduce the stigma and discrimination. This
award places Tata Steels initiatives at par with the best in the world, to be
showcased globally.

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